Excellence in Land Care

When your property needs an Ultimate Image.

The Ultimate Story

From humble beginnings to commercial success

Founded in 1992

The foundation for Ultimate Image was laid in 1992 by Fred Heldreth. When the airline industry took a downturn that year, Fred determined it was time for a new direction in life. This new direction took him down the path of lawn care.

He knew the demand for lawn care services was growing as more people continued to move to central Florida. After all, anyone who lives in Florida knows how hard it can be mowing a lawn under in the hot Florida sun. With his mind set and his determination brewing, Fred loaded his lawn equipment in the trunk of his car and set out to build clientele.

It wasn't long before he was able to buy his first truck and more equipment. Before long he had enough business to start bringing in help, including his son Ryan who, at the age of 16, was working right along side his father learning the trade. They continued to grow the business and took a large step in 2007

In 2007, Fred made a decision to take the company commercial. He moved completely away from residential services and re-branded the company. Thus Ultimate Image Land Care was born. Since then, the company has flourished under the father-son team, and now currently services large commercial entities such as:

  • Sentry Management
  • Leland
  • Vista Cam
  • First Service
  • Aegis
  • Towers Property Management

Founders and Directors

Ultimate Image is a Family owned and operated business. Fred founded the business through his original accounts in 1992 and managed the business himself. Lisa joined as Treasurer shortly therefater to manage the books on a day-to-day basis. In 2006, they were joined by their son Ryan, who grew in both working knowledge and experience of the land care services they offered, as well as the business as a whole. Under the leadership of this family team, the Ultimate Image Land Care business has grown tremendously to its current level of success.

  • Fred Heldreth


  • Ryan Heldreth

    Vice President

  • Lisa Heldreth



Excellence, Expertise, Experience... Everytime!


Greener grass, brighter flowers, taller trees, fuller fruit, and more beautiful views.


  • 1Work Ethic
  • 2Cleanliness
  • 3Attention to Detail

Why choose an ULTIMATE IMAGE?

Nobody beats our Experience, Expertise, Excellence

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